Who are we?
Mission
At Universidad Rojas, we are dedicated to training and transforming the lives of those who seek to develop as funeral expense insurance agents. Our mission is to guide and prepare each student on their path to a vital role, equipping them with practical skills, deep knowledge, and a strong sense of social commitment. With a focus on ethics, service, and excellence, we seek for our graduates to not only offer a service, but to become a pillar of trust for families, providing them with peace and security in the most difficult moments.
VISION
To be the leading educational platform for training funeral insurance agents, building a community that transforms the perception of this profession into an invaluable act of service. We aspire to elevate the funeral insurance industry, establishing a new standard of professionalism, empathy and commitment. Through our platform, we will inspire agents to see their work not only as an economic opportunity, but as a mission to ensure peace and tranquility in every family they touch, becoming benchmarks of trust and humanity in the insurance field.
Since its founding in 1963, Lincoln Heritage Life Insurance Company® has been a family-owned and operated life insurance company. The company's mission at its founding was to set a new standard for fast, friendly, and accurate service to its policyholders and agents.
With over one million active policies, Lincoln Heritage Life Insurance Company® has become the leading provider of final expense life insurance. It has an A+ rating with the Better Business Bureau and an A- (Excellent) rating with AM Best, an organization that evaluates the financial strength of insurance companies. This is only possible because of the amazing agents we work with every day.
Who is Lincoln Heritage ?
What makes us different from other insurance companies?
Most insurance companies offer several types of life insurance, such as term insurance and variable insurance, and leave final expense insurance out of the picture. At Lincoln Heritage, final expense insurance is all we do, and we’ve been doing it for over 60 years. As such, we have the best product on the market: Funeral Advantage®, which is much more than just a final expense policy.
Lincoln Heritage Funeral Program
Advantage® has 2 main components:
The first is a Cash Insurance Benefit from Lincoln Heritage Life Insurance® that offers easy approval and a simplified application process.
The second is the Services of a Personal Funeral Advisor provided at no additional cost to each insured through the Funeral Consumer Guardian Society® (FCGS).
Who is Golden Memorial Agency?
For over 30 years, Golden Memorial Insurance has partnered with Lincoln Heritage Life Insurance Company® to become the nation’s leading final expense insurance agency. Founded by Ray Barragan Sr. and now run by his sons, we are committed to excellence and treating everyone like family.
Our motto, “Take care of those who take care of you,” is at the heart of everything we do.
When you join Golden Memorial, you are not simply joining an agency, you are joining
Become part of a legacy that values service, dedication and care. We are here to help you thrive while protecting families and making a difference.
To provide a comprehensive training program, structured in modules that address everything from fundamental learning to mastery of advanced techniques in the funeral insurance sector. Our goal is that each agent, upon completion of their training, possesses a set of solid skills and knowledge, including how to build meaningful relationships with clients, communicate with empathy, and establish themselves as trusted advisors in funeral planning. Universidad Rojas is committed to guiding each student at every step, strengthening their growth and professionalism to proudly represent the name of Golden Memorial and Rojas & Associates.